Should You Have A Real Estate Investor Website

So many times now over the years, I have seen many real estate investing business with no websites at all. Whenever I talk to the real estate investors, they do not even know if a website is necessary for their business. As surprising as it sounds, a good number do not even know what a website is. Others have resigned it for the big fortune 500 companies to own websites.So: should your real estate investing business have a website or not?What is a website?As basic as this sounds, it is important to understand what a website is. If you are reading this article, then you are looking at a website. A website gives you a virtual presence online, where you can engage visitors that want to learn about you or your business and probably do business with you. Lots of times this will happen even if you never meet them.Every website you see out there has three things:1) Domain name - This is a unique name that identifies you, such as You cannot have a domain registered twice. Before you get a website, it's a good idea to think about what domain name you would like for it. You can easily if a domain has been registered by someone else or not.When you buy a website, you can register a domain, or register it separately.2) Hosting account - This is the server space where the website exists. This is usually a space on a server. When you order a real estate investor website, most likely the domain name will be bundled along with it.3) The website - these are the virtual files that you see. The information you see when you go to a website is served by these files. Whenever you order your real estate investor website, chances are that you will not be bothered by all this technical stuff.You might find yourself having to order the components above separately, so it's important to understand them. In most cases you never have to think about them because one order takes care of all of them.So is a website for your real estate investing business really necessary?In today's day and age, almost everyone starts their search on the internet. When a motivated seller is looking to sell their house, the first place they will look is on the internet. When you are looking to buy a house, you will most likely start searching on the internet before you even think about engaging a realtor.Obviously if you have a website, your real estate investing business will be exposed to more people. It is an invaluable tool for real estate investing that works to boost your profits without giving you more work.So what is a good website?For real estate investing, you need more than just an online presence. Most people have informational websites. An informational website rarely engages its visitors beyond providing simple information. However this is not enough.A good website must work to make you more money by promoting your business. Here are a few qualities a good real estate investor website must have:1) Attract leads - obviously it is critical to attract new people to do business with to be successful. A good real estate investor website needs to be able to attract leads through the search engines. It must therefore be well optimized for search engines. The higher your website appears on search engine results, the more visitors you are likely to receive. You do not get a top position automatically - You must optimize your website for search engines to attract leads.Search engine optimization is a wide topic on itself, but briefly, what this means is that the content on every page should be clearly recognizable through specific keywords by the search engines, and by real people. For example, a quick google search for "pizza delivery near me" will return outlets that can deliver pizza to you. It is unlikely that you will find results for car dealers. This is because only those websites and businesses optimized for pizza will be relevant for that search.Your search is also likely to return hundreds of results. You are most likely to respond to one of the top search results. The guys at the top have worked to optimize their websites and businesses better than the others to appear at the top - hence they attract more business.This is the same principle that applies in real estate investing. Good SEO is likely to make you lots of money for years to come.2) It must have clear call to action - The goa is to get every visitor perform a specific action on your website, such as signing up (such as to get an EBook, submitting their house information, etc). Those action must be simple and clear.3) It must have inbuilt capacity to engage and convert those leads to people ready to do business with you - when someone signs up on your website, they must be engaged with a promise to fulfill their needs. A video speaking model on a website for example will engage the visitor till they sign up.Once they sign up the website must have inbuilt autoresponders to follow up with them hands off with pre-timed email messages. This builds rapport and trust and converts them from being cold leads to closed real estate deals.4) Easy to use - even someone new to computers must be able to control the website, preferably from a virtual back office. You do not need to know stuff like HML, PHP, etc. A good website should simply be a tool that allows you to get the job done without fuss.5) It should make your work easy - when you get a real estate investor website, it does not mean spending your life managing it. Your business should become easier, such as automating follow-ups, making offers, selling, wholesaling or renting houses, etc. A website should allow you to do more deals as it reduces your work.6) Adaptable - a good real estate investor website must be easy to adapt top any business model. You do not need to buy a new website whenever you change business models or whenever you have a new idea. Preferably you do not need to have to pay someone to adapt it for you; it should be easy for you to do it yourself.7) Customizable - a good website should come with hundreds of customizable designs , and the ability to customize everything on the website.. You should also be able to customize all content and forms.8) Real estate friendly - since you are in the real estate investing business, your website must be equipped specifically for real estate investing. It should have all the features necessary to manage a successful real estate investing business such as listing houses, managing buyers lists, attracting and Managing leads, and so onThese are just a few features that make a good real estate investing website. And yes - as long as you live in this internet age, then you need a website for your real estate investing business.So where should you get an effective website?An effective real estate investing website is a basic necessity for a successful real estate investing business. A website that runs your business for you. A website that takes over your daily repetitive tasks allowing you to close more deals.A website from gives you an automation capability that nobody can match. You get a simple, interactive, effective direct response website that speaks directly to your audience. A website that closes more deals for you by compelling your visitors to complete a call to action.You get a website you can use for any business model in real estate investing - buying or selling houses, renting houses, wholesaling houses, looking for private money, or any other business models. In fact you can accommodate almost any business model you can think of with this website. All done from simple virtual back office. Oh, even if you are new to computers.Whenever you need, you can change existing content, or create new pages and content. The website you receive will come loaded with hundreds of responsive designs. Switching from one design to another takes a single click of the mouse.Your website is delivered exactly as you need it ready for business TODAY. Most importantly, you get a website that actively attracts leads hands off. A website with inbuilt marketing tools that convert these visitors to prospects that actually take action on your website. The website then converts these prospects through a series of carefully written follow-up autoresponder messages to deliver more closed deals.You end up with a website that delivers more closed deals, while saving you time, money and effort.